Our Balance Model replaces “dropped” names with productive prospects when you’re running short of potential donors for your fundraising campaign.
Core Affinity segmentation offers only the names of prospective donors we see as holding the closest alliance with your mission.
Custom Acquisition Models
Our Custom Acquisitions Model pinpoints prospective donors for your organization with the strongest possible response, the most appropriate gift amount, or a blend of the two. We’ll segment and model for any objective you have, and we have the team and resources to develop the appropriate solution.
Custom Gift Model
Establish the desired gift levels for your campaign using our Custom Gift Models. Our Custom Gift Model will predict the giving potential of your prospects based on their responses from prior campaigns.
Custom Response Model
Custom models are built using your past mail and response data and are extremely reliable in finding your best DonorBase prospects.
High Gift (“ULTRA”)
Our High Gift model identifies new direct mail donors with the ability to give big to your mission. Use it for planned giving or major gift prospects.
Incremental Growth Models
Our Incremental Growth Models leverage recency, frequency, and monetary value to provide an effective balance between response and gift
Lifetime Value Model
Using your historic mail, response, and giving history, we model the prospects most likely to return superior value to your organization over the course of time.
Looking for a new donor universe to broaden your reach? DonorBase Matrix Models offer prospects that correspond to your specific packages and ensure the best results by gift and cause.
When you’ve depleted your current prospects, you may be ready to find a new audience. Our Out-of-Category Model looks for the most productive prospects in other audiences.
The DonorBase Sector Model is a regression model that uses our categorical giving data to predict which prospects will respond best to your organization’s fundraising campaign.
We have sixty different Take Action! Models to identify the donors most aligned to your mission and campaigns.
Current & Lapsed Donors
Find the best donor prospects on cross-member or commercial list rental properties. Our Cross-Member List Services offers the opportunity to help your nonprofit mailers rent the best donor prospects on your list property.
Custom Ask String (Value)
When you aren’t sure what gift amount will get the best response from your donors, our Custom Ask String Optimization leverages the power of predictive modeling to identify the most effective “ask” amount based on previous giving history, transactional, demographic and lifestyle data.
Donor Audit Reports
Our Donor Audit Reports offer a concise and impactful way of reviewing the key metrics of your donor file, while highlighting areas in need of attention and providing a blueprint for future growth.
Lapsed Donor Re-activation
Using our proprietary re-activation models, choose only your lapsed donors identified as most likely to respond to an additional ask or have your entire lapsed donor file scored in order of response priority!
Merge Optimization is a Custom Regression Model applied to the entire merge of your campaign and used to predict which prospects are least responsive and should be “dropped” from your mailing.
Leverage 71 million individual DonorBase donors representing $56 billion in charitable giving, plus comprehensive nationwide coverage of issue and cause-based prospects, to fuel your successful digital outreach.
Amazon® Advertising Services
DonorBase is an Amazon Advertising Partner, helping nonprofits and fundraisers use DonorBase charitable giving data to reach over 300 million unique Amazon customers.
If you struggle with declining returns and increasing costs, we’ll help improve your ROI through Facebook using DonorBase transactional data and services.
Take Action! Digital Cause/Issue Audiences
DonorBase developed a strategic new way of finding responsive donors who care passionately about current issues and who are primed to support candidates and vote in the coming general election.
DonorBase’s Peer-to-Peer Texting program enables marketers to drive FCC compliant text messages to current and lapsed donors for one-time, sustainer, or reactivation campaigns that generate enormous fundraising support!
Email Campaigns and Appends
DonorBase offers 71 million individual DonorBase donors representing $56 billion in charitable giving, and a master database of 285 million nationwide individuals, to fuel your successful Email outreach.