Products - donorBase

Acquisition

Balance Model

If you’re short of prospect names, our Balance Model immediately provides candidates to fill the campaign.

Core Affinity

Core Affinity segmentation offers only the prospect names we see as holding the closest alliance with your mission.

Our Custom Acquisitions Model pinpoints prospective donors for your organization with the strongest possible response, the most appropriate gift amount, or a blend of the two. We’ll segment and model for any objective you have, and we have the team and resources to develop the appropriate solution.

Custom Gift Model

Establish the desired gift levels for your campaign using our Custom Gift Models. Our Custom Gift Model will predict the giving potential of your prospects based on their responses from prior campaigns.

Custom Response Model

Custom models are built using your past mail and response data and are extremely reliable in finding your best DonorBase prospects.

High Gift (“ULTRA”)

Our High Gift model identifies new direct mail responsive donor prospects with exceptional high gift capabilities.

Incremental Growth Models

Get the best return on your acquisition investment. Our Incremental Growth Models leverage a perfect combination of factors to offer an effective balance between response and gift.

Lifetime Value Model

Using your historic mail, response, and giving history, we model the prospects most likely to return superior value to your organization over the course of time.

Matrix Models

Looking for a new donor universe to broaden your reach? DonorBase Matrix Models offer prospects that correspond to your specific packages and ensure the best results by gift and cause.

Out-of-Category

When you’ve depleted your current prospects, you may be ready to find a new audience. Our Out-of-Category Model looks for the most productive prospects in other audiences.

Sector Model

The DonorBase Sector Model is a regression model that uses our categorical giving data to predict which prospects will respond best to your organization’s fundraising campaign.

Take Action!

We have sixty different Take Action! Models to identify the donors most aligned to your mission and campaigns.

Top Performer Models

DonorBase Top Performer Models leverage your experience and knowledge to guide proprietary new model creation.

Current & Lapsed Donors

Cross-Member Models

Find the best donor prospects on cross-member or commercial list rental properties. Our Cross-Member List Services offers the opportunity to help your nonprofit mailers rent the best donor prospects on your list property.

Custom Ask String (Value)

When you aren’t sure what gift amount will get the best response from your donors, our Custom Ask String Optimization leverages the power of predictive modeling to identify the most effective “ask” amount based on previous giving history, transactional, demographic and lifestyle data.

Donor Audit Report

Our Donor Audit Report offers a concise and impactful way of reviewing the key metrics of your donor file, while highlighting areas in need of attention and providing a blueprint for future growth.

Lapsed Donor Re-activation

Using our proprietary re-activation models, choose only your lapsed donors identified as most likely to respond to an additional ask or have your entire lapsed donor file scored in order of response priority!

Merge Optimization

Merge Optimization is a Custom Regression Model applied to the entire merge of your campaign and used to predict which prospects are least responsive and should be “dropped” from your mailing.

Universal Scoring

Our Universal Scoring product will take names acquired through events, petitions, or even your current lapsed donor file so you can mail only those most likely to support your organization’s mission.

Digital

Facebook ADvantage

Advertise where your donors are engaged. Get a fantastic ROI, measure your results accurately and minimize media waste by applying DonorBase audiences to your Facebook campaigns.

V-I-P-E-R

Traffic on your website is something that should be leveraged for gifts and support. We’ll help you track visitors and convert them into your direct mail and email prospects.