About

DonorBase is a cooperative donor prospecting database exclusively for nonprofits and fundraisers.

Our comprehensive and tailored services have helped raise money for national, international, and local nonprofits. In fact, we work exclusively with nonprofits and fundraisers. Our goal is to help you improve response and acquire more new donors with less mail, yielding the best value for each of your marketing dollars.

We offer responsive acquisition prospects, lapsed donor reactivation models, and analytical campaign solutions from a master database of over 64 million direct mail generated donors representing over 652 million gift transactions and $42.8 billion in charitable giving.

Member nonprofits participate in DonorBase® by sharing their donor information within our secure marketing database. Each DonorBase member is able to use the combined database to extract new prospects and reactivate old donors for their direct mail and online fundraising campaigns.

DonorBase Distinctives

  1. Nonprofit Commitment — We serve only nonprofits and fundraisers because we are entirely devoted to the charitable sector and the underpinning donor data and behavior that fuels charitable giving success.
  2. Results — We are entirely focused on the success of your campaigns and mining/modeling the correct DonorBase data to achieve your goals. From what we see/hear from our clients and the continued growth of our business, we understand DonorBase consistently delivers a superior product.
  3. Service — Whether it as mundane as resending an invoice or as important as developing a new model strategy, our clients report that they love to work with a team that listens carefully and understands deeply before crafting recommendations or solutions!

Our Team

We’re passionate about your success. Whatever you’re looking for, we’ll find a solution. Whether you’re looking to increase response rates, find prospects uniquely matched with your cause, or extend your acquisition efforts online, we listen to your unique challenge and work with you to build a solution that delivers results. Get to know us and start a conversation with one of our team members today.

Bruce Demaree, President

Your fundraising success and satisfaction is Bruce’s highest priority at DonorBase ®, where he oversees product/partner development, internal systems/processes, and team staffing. Bruce’s 20 years of marketing experience includes data aggregation (CPC Associates), licensing (Marigold Technologies), and management (Novus Marketing), as well as online solutions (MediaBrains). He holds degrees from Indiana and Yale Universities.

Sherene Kelly, Senior Vice President, Sales and Marketing

Sherene's expertise in diverse nonprofit causes gives her expert insight into your cause as she leads our Sales and Marketing team. Her focus on strategy and cooperative database modeling provides customized solutions for your needs.

Allison Hoshia, Vice President, Client Services

Allison supervises our production team, ensuring the correct processing of client orders. Her enthusiasm for nonprofit response marketing, coupled with careful attention to her client's needs makes her a master of the detailed nuances of DonorBase production. She's skilled in troubleshooting any question related to fulfillment or billing.

We offer expertise and insight into your toughest challenges as we partner with you to create customized solutions.

See the Entire Team