Information We Collect and Use in Providing Our Services and Operating Our Website
From Our Member Nonprofits. In order to provide our Services, we receive data from non-profit organizations that have contractual relationships with DonorBase (our “Member Nonprofits”). This information often includes:
- Information about your involvement with our Member Nonprofits, including membership and donor history (records of donations and involvement, including volunteer interactions
From Data Compilers
We occasionally receive demographic information about consumers (such as age or income ranges) that we may use to help our Member Nonprofits better target and communicate with their donors and prospective donors.
Information you provide to us through our corporate website(s). We will sometimes give You the opportunity to provide information directly to us through our corporate Website – such as if you are a business interested in a relationship with us. The information we collect from you may include:
- Information that you provide by filling in forms on our Website. This includes subscribing to our service, posting material or requesting further services, and when you report a problem with our Website.
- Records and copies of your correspondence with us (including e-mail addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
Automatic Data Collection. As you interact with our website, we may use (or engage with business partners and vendors that use) automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns. That information includes usage details, IP addresses, and information collected through cookies, web beacons and other tracking technologies.
The technologies we (or our vendors) use for this automatic data collection may include cookies, web beacons, and similar technologies. We describe these technologies in Section 4.
The information we collect automatically through our corporate Website may include PII or we may associate it with PII we collect in other ways or receive from third parties (for instance, to help us identify companies that may want to work with us).
The information we receive helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: (a) understand our actual and potential customers; (b) store information about your preferences, allowing us to customize our Website according to your individual interests; (c) recognize you when you return to our Website, and (d) market (including through “retargeting”) to our actual and potential customers.
How We Use the Information
DonorBase uses the Information for various purposes, including the following.
As Part of Our Services: We provide Member Nonprofits access to the information in our database, which contains PII contributed by Member Nonprofits with which we have contractual relationships. Those Services include:
- Marketing Services. We provide marketing information to our Member Nonprofits regarding which of their donors, volunteers, are most likely to be interested in other Member Nonprofits. Our Services may help Member Nonprofits choose who and how to ask for help or offer to become members. Or, we might help identify which types of individuals are more or less likely to wish to donate to a particular cause based on their prior donation history or other factors related to the Information we collect.
- Online Targeting. We may sometimes create defined audience segments (“Audience Segments”) based on common demographics and/or shared (actual or inferred) interests or preferences. When we do this, we work with a data partner that “matches” our Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers (e.g., mobile identifiers), in order to target and measure ad campaigns online across various display, mobile and other media channels.
- Additional Marketing Services. Other services we may sometimes provide to our Member Nonprofits involve (a) assistance in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing; (b) measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our Member Nonprofits’ proprietary databases, or helping them to identify and mitigate potential fraud; or (d) providing “verification” or data “hygiene” services, which is how companies “clean” their databases by either verifying, removing or correcting old, incorrect or outdated information.
- To Test, Develop or Improve our Services or New Services. In addition to the above, we may use information collected from our Member Nonprofits to test or improve our Services, or to test, evaluate or develop new Services.
To Operate Our Services. We also use the Information we collect from our Website for internal purposes such as:
- To present our Website and its contents to you.
- To provide you with information, products or services that you request from us.
- To improve, test, and verify our own database
- To develop new products
- To operate, analyze improve and secure our services and secure and test our databases and servers
At Your Request or with Your Consent. Where you provide Information to us directly, we will use that Information:
- To provide you with notices about your account.
- To notify you about changes to our Website or any products or services we offer or provide though it.
- To market our Services to you and communicate with you about the Service we offer, including through email, and including invitations to events and webinars.
- To allow you to participate in interactive features on our Website.
- In any other way we may describe when you provide the Information.
- To fulfill the purposes for which you provide the Information.
- For any other purpose with your consent.
How We Share Data with Third Parties
As Part of our Services. DonorBase makes the Information available to third parties in order to provide and operate our Services we have described above (or other services we may add.) This includes:
- Member Nonprofits: We may share the Information used in our Services, including PII with other non-profit organizations that participate in DonorBase to help provide more tailored targeted marketing, advertising and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or their behalf.
- Service Providers: We share the Information (both the Information used in our Services and collected on our Website) with a variety of service providers as necessary to operate, protect and advertise our Services and maintain our website. For instance, we share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors, and other companies that help us deliver or develop Services.
Other Purposes. We may also disclose Information to third parties in some less common circumstances.
- Corporate transfers: If DonorBase or its significant assets are acquired by or merged into another entity, our information will be transferred to that entity. We also may share the Information during the course of any due diligence process. The use of any information transferred in this fashion will continue to be subject to the terms in this Policy.
- Affiliates, parent companies and subsidiaries: DonorBase may share some or all of the Information in our possession with any affiliated or subsidiary companies (if we ever have any).
Aggregated or Non-identifiable information. We may disclose aggregated information about our users, and information that does not identify, and cannot be used to identify, any individual, without restriction.
Cookies and Similar Technologies
The Website uses certain industry-standard technologies, including cookies and similarly functional technologies, which we describe below.
We may work with third parties to provide or enhance our services (e.g. for purposes of tailoring ads, or placing browser cookies), or to offer marketers ways to access or use our Information, often in de-identified form. These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of information about your browser, device, or browsing activities through use of these cookies.
Cookies, in turn, are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on your computer or other device and act as tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the website of a marketer), pixel tags may generate a generic notice of the visit and permit our partners (or sometimes, us) to read the cookies that a respective company or server has deployed. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit.
Choices About How We Use and Disclose Your Information
There are multiple ways that you can opt-out of having the Information that we use, or that we disclose to Member Nonprofits or to third parties, used to market to you (e.g., for purposes of seeking charitable donations):
- If you would like to opt-out of direct mail advertising in general, we recommend that you visit the DMA Choice website, at thedma.org. The DMA Choice service is run by the Direct Marketing Association and allows you to follow few easy steps to ensure that your marketing preferences are honored.
- If you wish to opt out of online targeted ads, you can also visit the opt-out portals operated the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based (unlike DonorBase’s direct opt-out. Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device. For the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again. Opting-out in this way will not prevent you from seeing ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you.
- Promotional Offers from DonorBase. If you do not wish to have your e-mail address/contact information used by DonorBase to promote our own or third parties’ products or services by sending us an e-mail stating your request to firstname.lastname@example.org. If we have sent you a promotional e-mail, you may use the “unsubscribe” link in the email to request omission from future e-mail distributions. This opt out applies to our corporate email list: it does not apply to the information we use in providing our Services, i.e., the information in our DonorBase (as opposed to our corporate “business-to-business”) database.
Nevada Residents. If you are a Nevada resident, you have the right to opt-out of the sale of your personal information, as the term is defined under Nevada Law. You may make a verified request to opt-out of the sale of your personal information at the address provided in the Contact Us section below.
This Website may provide links to other websites that DonorBase thinks users of the site will find interesting or useful (for instance, if we provide information about an event or a business partner). DonorBase is not responsible for the privacy practices of these other sites or companies.
Security and Data Integrity
DonorBase takes steps to help ensure that the data we possess is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to certain sensitive or personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts that are designed to ensure that this does not occur.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Promotional Offers from DonorBase. If you do not wish to have your e-mail address/contact information used by DonorBase to promote our own or third parties’ products or services by sending us an e-mail stating your request to email@example.com. If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt out does not apply to information provided to DonorBase as a result of a product purchase, product service experience, or other transactions.
1 Byram Brook Place
Armonk, NY 10504
or via phone at: 833-660-0199
We appreciate your comments and questions regarding DonorBase’s privacy practices.