Straight Select (Profile) Segmentation


DonorBase’s® "Straight Select" segmentation is a robust, flexible, responsive, and intuitive way of identifying the best prospects for your organization's campaigns. "Straight Select" offers the hands-on choice of custom-selecting:


Donors by Category


Choose prospects according to the cause they have given to, including donors to Animal, Arts, Environmental, Health, Humanitarian / Social Service, Religious, and Public Benefit (Advocacy) organizations.


Donors by Transaction


Select appropriate DonorBase® prospects by Gift Amount, Donor Recency, Aggregate Gift Contributions, Total Number of Donations, and more.


Choose the prospects with the best transactional affinity to your historic donor, while maintaining the flexibility to change the criteria based on your offer and campaign needs.


Enhanced Data Attributes


DonorBase® is fully enhanced to allow for donor selection through a wide variety of demographic, ethnic, and lifestyle attributes.


Voter Registration and Vote History data is also incorporated when members need to identify overtly Conservative or Liberal donor prospects.


Through our profiling and benchmarking process, DonorBase® offers the detailed information needed to carefully prioritize prospects in accordance with your campaign-by-campaign objectives!

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